Macca’s Value

From Cheeseburgers to Chicken McNuggets, we all love a good Macca’s. So, it’s no surprise that after years of visiting, we’ve all developed a few distinctive rituals. That’s why we decided to bring some of these unique rituals to life to help promote the new Macca’s Value platform campaign.

Based on three different promotions that ran throughout the year, this concept was developed to work across all channels and with longevity in mind.